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Omar Faruk
07 jul 2022
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It's helpful to run tests to better understand how users interact with your site, but be aware of the negative impact of tests on SEO if not properly managed with best practices in mind. It is important to do. I was prompted to write this post while doing a recent analysis on a client's website that is suffering from ranking fluctuations and cannibalism of keywords. advertisement Continue reading below culprit? The A / B test is invalid. The reason tests can have this negative impact is that you need to change the content of the page or provide duplicate pages with slight differences. Here are some of the main issues you may ghost mannequin effect service encounter when testing your website: Cloaking: If the test version is significantly different and the search engine is displaying a version of the page that is significantly different from what the user is seeing, this is considered cloaking. Cloaking violates Google's webmaster guidelines and can result in your site being demoted or permanently removed from organic search. Page replication: If the set of pages available to search engines is nearly identical without proper management, replication issues can occur. Inconsistent redirects: In A / B testing that provides different URLs depending on the user and session, Search engines may be able to see the main URL, but they may also be redirected to another URL. This can lead to confusion as to which page is the main page that needs to be indexed. Let's take a look at what search engines are advising us to better understand the impact of website testing on SEO. Google Overall, Google wants stability and consistency from the sites that are running the tests. You don't want to be redirected to a new page every time you crawl your site. You need to be able to index pages that represent what users normally see, and be confident in matching the SERP-promised page experience with the user-guided page experience. .. On your site. advertisement Continue reading below "Basically what we want is that the long-term stability of your site is like believing
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