Therefore possible – especially because of the broad search terms – that not every search term used by a searcher is relevant to your ad. That's why we're going to look at the search terms. to optimize, go to search terms in the left column after the report. You also choose the period for which you want to see the data. When I look at the keywords report, there are mainly two ways I could use to go through the list. First you can view the list and select the search terms that you do not want to include, which you therefore do not consider relevant for your advertisements.
On the other hand, you can also look at search terms that are relevant and we could add them to your campaign.I can now go through the list, for example, or I can select a you phone number list ar number of search terms that are not relevant, you simply check them and then you can add them as an exclusion type and then you can choose whether it belongs to the ad group campaign or to the list of negative keywords and you can also change the match type.
In this case they are all exactly matched – as can be seen from the bracket – but you can also replace these brackets with quotation marks, making it a phrase match. Then, say, the slightly broader form of this search term is excluded. If you are satisfied with your selection, click save and these words will no longer be triggered in your ad campaign. By the way, if you want to know everything about excluding keywords from your campaign, take a look at the video by Thijs – my colleague – who made a very nice video about this. Advertising texts As the last part of these basic optimizations, I want to show you how you can also look at your ads.