By It is also worth noting here how important Google Ads are in relation to the total revenue of the website. In, the revenue generated by Google advertising campaigns accounted for. of the website s total revenue. In, this share increased to., and in, considering the period from January to August, this value is. Allegro Ads a channel with potential to be used Allegro Ads is an important advertising channel, especially for online stores. We started our activities with a budget of PLN, per month, but together with the client, we planned to increase it in the near future.
The beginnings of advertising activities on Allegro are usually very difficult and demanding. It is mainly data collection and initial optimization, which is why we focused on a simple whatsapp mobile number list but effective strategy two campaigns that complement each other. The first one is based on the products indicated by the customer, the second one helps to find the assortment with the greatest potential. For the first month, we focused on matching daily budgets and CPC bids to get the maximum number of clicks on the most profitable ad groups. In addition, we conducted optimization based on.
The exclusion of products that, in our opinion, showed lower potential and had a negative impact on the ultimately generated return on investment. Despite the fact that the first month is the testing phase, we achieved a return on investment of, which was a satisfactory result at this stage of activities. Currently, we are focusing on even closer cooperation with the client to gradually increase the ROAS of the campaign. We work to optimize your budget and CPC bids by constantly analyzing your ad performance. We are also introducing major changes to the structure of.